Verdict
A safe, honest demi-fine bet, held back by ethics reporting that hasn’t kept pace with the range.
Rubric total: 22 / 30
Best for: a first solid-gold piece under £250.
The short version.
Mejuri is the safe demi-fine bet. 14k gold vermeil that holds its finish past the twelve-month mark, solid gold basics at a fair price, and clasps that behave. The trade-off: ethics reporting has not kept pace with the range, and the sizing runs slightly small on rings.
If you want a first solid-gold piece under £250, this is where we send readers. If you want a statement necklace at £400+, look at Missoma or Otiumberg instead. If ethics is the deciding factor, jump to the ethical brands roundup.
The rubric, scored.
- Materials 4 / 5. 14k vermeil at 2.5 microns on 925 sterling. Solid 14k on the fine collection. Diamonds are SI clarity, not the strongest at the price.
- Craft 4 / 5. Clean solder joins, lobster clasps that work, no burrs on the sizing. One chain returned with a weak jump ring in a batch of six.
- Ethics 3 / 5. Recycled gold on the fine line, less clarity on vermeil sourcing. Factory list not public.
- Price 4 / 5. Fair against a solid-gold equivalent for the vermeil. The fine collection punches above its weight against the £500 tier.
- Longevity 4 / 5. Vermeil holds past twelve months of daily wear on the three pieces we tested. Two years to visible thinning on the highest-contact chain.
- Style 3 / 5. Safe rather than sculptural. Best on stackers, weakest on statement.
Standout pieces.

Example Brand · 14k gold vermeil
The Marina Chain, 45cm.
A 2.5-micron vermeil chain with a lobster clasp that holds its shape past a year of daily wear. Sits well as the mid-layer in a three-necklace drape.
£142 · Rubric 23 / 30
Sizing and returns.
Rings run half a size small on the thin bands, true to size on the signets. Necklace lengths are honest to the tag. Returns are free for thirty days in the UK, US, and Canada; earrings are final sale for hygiene, which is standard for the category.
How it compares.
- vs Missoma: Missoma is louder, more sculptural, better on statement. Mejuri is quieter and better on stackers.
- vs Astrid & Miyu: Astrid & Miyu wins on ear-stack range and welded bracelets. Mejuri wins on solid-gold basics.
- vs Otiumberg: Otiumberg is stronger on quiet solid-gold craft. Mejuri is broader on vermeil.
FAQ.
Is Mejuri vermeil real gold?
Yes. Mejuri vermeil is 2.5 microns of 14k gold electroplated over 925 sterling silver, which meets the legal vermeil threshold and is five times thicker than standard gold plating. It is not solid gold; the base is sterling.
Does Mejuri jewellery tarnish?
The vermeil holds a warm gold finish past twelve months of daily wear on the three pieces we tested. On the two-year mark you will see thinning on high-contact chains where the piece rubs against clothing. Solid gold does not tarnish; see the gold care guide.
Is Mejuri ethical?
Recycled gold is used on the fine collection. Vermeil sourcing is less clearly disclosed. The factory list is not public. On the rubric, ethics scores 3 / 5: better than mass-market, weaker than the small independent houses that publish full audits.